Precise Packaging Expands Personal Care Offerings
New Laboratory Provides Added Capacity for Developing Innovative Formulations and Packaging Options
FALL RIVER, Mass., September 5, 2017 – Precise Packaging, a premier value-added strategic partner offering complete product solutions from formulation development to product design, compounding, filling, labeling, packaging and more for aerosol and liquid products, has expanded its range of capabilities and packaging options for personal care products. To accommodate the additional product development and testing, the company also opened a new laboratory within its facility.
Precise Packaging is working with color cosmetics partners to produce multiple colors of air mist spray makeup foundations. Precise aerosolizes the concentrates and packages them into a final delivery system. The result is an aerosol that dispenses a fine mist of tiny droplets, which allows users to achieve the look of professional airbrushed makeup without the high salon price tag. The container is small enough to fit in a purse.
Judi Brown, Precise Packaging’s director of business development, said, “Personal care products, including cosmetics, are always evolving to keep up with fashion and consumer preferences. One trend driving many new developments in this market is users’ growing expectation that their favorite beauty products should be portable enough to carry with them as they go about their day. Airbrushed makeup techniques that have been popularized in salons, usually for special occasions, have also elevated consumers’ aspirations about the quality of results they can expect from a makeup.”
The new air-mist spray foundations can be applied in one or more fine layers to get different levels of coverage, making it easy for the user to customize her makeup to her liking and for the occasion. The fine mist spray allows exceptionally controllable application that makes layering easy for personalized results. It is less messy, and applies more evenly than liquid and powder formulations.
Precise is also formulating custom products for traditional brick-and-mortar retailers and professional salon companies. Hair and skin care products and fragrances are becoming popular brand extenders, for example; the same is true of celebrity brands. “These companies typically outsource development and production of new personal care products to speed entry to market while maintaining their primary product focus. Offering personal care products under their label offers opportunities to up-sell and generate impulse purchases while adding new revenue sources and magnifying their brand identity. Precise Packaging applies its formulation and packaging expertise in partnering with these companies to create and package their branded personal care products,” said Shaun Gaus, Precise Packaging’s president and CEO.
Precise Packaging’s customers include some of the world’s top brand names in personal care, household, and OTC. These customers trust Precise Packaging for quality products, on-time delivery and competitive pricing.
Whether customers are launching a new product and need an expert source to help from the formulation stage, or need a strategic partner to manage the entire production process, Precise Packaging offers more than 25 years of specialized experience with aerosols, liquids, mousses, and other unique formulations. Its product development experts work with customers to turn their ideas into reality – finding the right formulations, manufacturing processes and packaging solutions to help customers be more successful in a competitive global environment.