Putting the Home in Household Packaging
Precise Packaging President and CEO Shaun Gaus recently shared his insights on what’s new in the household packaging sector with Packaging Strategies magazine. According to Gaus, convenience, cost and efficacy are top concerns for the majority of consumers. Today’s consumers want products that are easy to use, reasonably priced and work right the first time. They are also looking for products that deliver functional performance with pleasing fragrances.
Precise Packaging offers a variety of home fragrances in aerosols and liquids including pump sprays, PET and aluminum can aerosols, plug-ins, spheres and jars. Aromatherapy scents such as lavender, eucalyptus and grapefruit are being inserted into a variety of these household products from fabric sprays to room sprays. To make their household products even more convenient, more and more brands are also offering on-the-go, travel-size versions of their products.
Read the November cover story, “Putting the Home in Household Packaging,” to hear Gaus’ take on the latest household packaging trends, design and innovation.