Right-Sizing Your Aerosol and Liquid Formulations for Trial-Size Products
By Matt Levesque, Director of Operations, Precise Packaging LLC
The growth of small, sample sizes in the personal care industry is poised to continue as consumers have become more conscious, educated and vocal about their buying options. For today’s more discerning customers, trial-size products deliver the perfect amount to try out and see if they like a product before making a commitment. This especially rings true among Millennials for whom cost can be a barrier to buying, particularly for items such as skin care, cosmetics, hair care and beyond that vary so greatly from person to person.
Specialty stores like Sephora and Ulta, and even big-box retailers like Target are responding to the demand for sample products by offering miniaturized versions of their finest products. In addition, popular e-commerce subscription box services like Birchbox and Ipsy are packaging beauty and personal care products in attractive, functional sample sizes that can be incorporated into thematic collections.
These product samples benefit both the brand and the buyer by establishing brand connections and generating the feel-good vibe that consumers desire – creating the opportunity to gain new customers and potential brand loyalists. Trial-size products can also be produced in smaller batches and shorter runs for filling and packaging more variations of a product, which can be used to efficiently test out new scents or formulations.
Brand owners must first ensure that their trial-size products function as well as their full-size counterparts. Not every product formulation is easily converted to trial size, as there may be fewer options for smaller packaging and dispensing components. An established aerosol and liquid formulation and filling partner can help guide the research and development process, and advise on factors such as the levels and types of ingredients in the formulation, packaging and delivery of the finished products.
Precise Packaging understands the unique demands of these smaller sizes, which require more accurate fill weights with much tighter tolerances. We have over 30 years of specialized expertise in this area, advising customers on how to select the right components and test for stability and compatibility. We work with customers through formulation and package development, testing/validation, filling, packaging and delivery to ensure that travel-size products function and look like their full-sized products.
We can produce packaging as small as 5 ml and accommodate crimping of valve sizes as small as 13 mm to produce a variety of high-growth, trial-size products including breath sprays, hair and dry shampoo sprays, body sprays, air and surface disinfectant sprays, and beyond. Precise Packaging processes and expertise also accommodate the complexity of small batches, fast changeovers and nimble production so we can fill and package variations more quickly and easily than larger fillers. Product innovations include proprietary flip-top, trial-size PET packaging for liquid pump sprays to pen-size aerosol formats that fit in a small purse.
Whether your company is launching a new product or looking to offer a lower-priced, trial-size version of an existing product, our unparalleled expertise makes Precise Packaging the right strategic partner. We help guide customers through development and manufacturing to bring high-quality travel-size aerosol and liquid products to market quickly and efficiently.
For additional information on Precise Packaging’s trial-size product capabilities, visit our travel and trial-size products webpage, or contact us today.